The hottest intelligent lighting leads the LED mar

Intelligent lighting leads the LED market and smart home has entered a new era

Abstract: in the past few years, intelligent lighting is mostly "thunder and rain, small points", which is mainly reflected in the problems that the domestic intelligent lighting industry has not yet formed a certain scale, the market acceptance is low, and the intelligent lighting technology is immature. By 2017, this situation has been greatly improved. Intelligent lighting is no longer "tepid and tepid", and the intelligent lighting standing at the tuyere shows "unlimited money"

domestic intelligent lighting has been hot in the field of LED lighting for many years. However, in the past few years, intelligent lighting is mostly "thunder and rain, small points". We hope that the project team will reflect in the follow-up research and development that the domestic intelligent lighting industry has not yet formed a certain scale, the market acceptance is low, and the intelligent lighting technology is immature. By 2017, this situation has been greatly improved. Intelligent lighting is no longer "tepid and tepid", and the intelligent lighting standing at the tuyere shows "unlimited money"

entering the LED era, LED technology continues to upgrade and the market continues to expand. In recent years, LED lighting industry has shown a high-speed growth trend. Both LED lighting enterprises and dealers have tasted the "sweetness" of the growth of LED lighting emerging industry in the past few years. At the same time, the rise of LED industry with the attribute of electronic manufacturing human bones has also enhanced the relevance of electrical industry such as switches, and the development of electrical industry has also benefited from it. For example, Sok has launched a series of LED lighting and lighting products, such as LED bulb lamp, led ceiling lamp, led T5 integrated bracket, led downlight, LED light belt, LED spotlight, etc

however, in recent years, due to the low entry threshold of the LED lighting electrician industry, more and more people have poured into the LED lighting industry hoping to get a share. The LED lighting electrician industry has also experienced "low product profits" and "poor market" from the "era of huge profits" in the past. Big lighting visited the national first-line market and learned that many LED lighting electrician dealers lamented that "business is difficult to do"

in this context, what areas should dealers in the LED lighting and electrical industry break through their development difficulties? Who will be the "savior" of the LED lighting electrical industry

in the past few years, the word "intelligence" once became a hot word in the LED lighting and electrical industry. Many LED lighting electrical enterprises have "tested the water" in the intelligent field, and dealers have also begun to pay attention to "intelligent products" and their market demand, profitability, etc. the majority of LED lighting manufacturers seem to "smell" the beautiful "money" in the intelligent lighting (home) field. Although LED lighting electrical enterprises have made great efforts to explore and try, intelligent lighting (home) enterprises with outstanding performance have not appeared, and the popularity of intelligent lighting (home) market is not satisfactory. But the good news is that in 2017, the situation has changed, which shows that smart lighting (home) has stood on the wind, waiting to soar

it is undeniable that after years of exploration and attempt, the intelligent control technology of LED lighting fixtures continues to progress, and the intellectualization of electrical products such as switches also begins to show an extraordinary scene. As an emerging industry, smart lighting (home furnishing) is the most concerned about its market acceptance. For example, the sales performance of SOK, a brand under Jinli, has grown rapidly since its establishment. At present, the marketing network has covered all provinces and cities across the country, and has set up franchise stores in major cities across the country, with flagship stores in key cities. And won the award of the top ten leading brands of CNEEC and the most cooperative brand of dealers

as an integral part of smart home, smart lighting, similar to the concept of smart home, has been hotly discussed in recent years. Although many enterprises actively participate in it, intelligent lighting (home) is still in its infancy in practical application. At the same time, with the discussion and promotion of manufacturers, although intelligent lighting (home) products appear in the market, their market acceptance still needs to be improved. Previously, according to the data of the national LED lighting dealers surveyed by big lighting, only 24% believed that the acceptance of the smart lighting (home) market was "quite good", 38% believed that it was "unsatisfactory", and 38% of the dealers said that "the acceptance of the smart lighting (home) market is" not ideal "

the market acceptance of intelligent lighting (home) is not high, which is due to many reasons:

1, intelligent lighting (home) technology is not mature

2. Insufficient cultivation of intelligent lighting (home) market

3. The price of intelligent lighting (home) products is generally high

4. Insufficient market promotion of intelligent lighting (home), etc

among them, the "immature technology" and "insufficient market cultivation" have become the biggest difficulties in the popularization of intelligent lighting (home) products. In other words, the immature technology of intelligent lighting (home) enterprises and the low awareness of social users of intelligent lighting (home) products have become the difficulties of the immature and difficult popularization of the intelligent lighting (home) industry in the past few years

a survey from Tencent home appliances showed that up to 95.19% of friends expressed interest in smart home. However, if you ask yourself to describe "what kind of life is called smart home life", in fact, many people can't make it clear. In fact, this is also true in the intelligent lighting industry. At the same time, the technology of intelligent lighting enterprises is not mature, so that intelligent lighting (home) products only stay in the "pseudo intelligent" stage of simple dimming and color matching, and users can't really experience the so-called intelligent lighting

the market acceptance of intelligent lighting products is unsatisfactory, but at the same time, the market demand continues to expand. According to the market research report released by marketsandmarkets, a global market research and consulting company, the total intelligent lighting market is expected to reach US $8.14 billion by 2020, with a compound annual growth rate of 22.07% from 2015 to 2020. It can be predicted that the future market share of intelligent lighting (home) needs to be further developed

for this reason, over the years, the majority of enterprises have focused on improving intelligent lighting technology, actively cultivating intelligent lighting market and improving users' intelligent lighting experience. Dealers and their recognition and acceptance of intelligent lighting (home) products are also gradually improving. Nowadays, cross-border brands such as Huawei, Haier and Xiaomi have entered the field of intelligent lighting, and powerful lighting electrician brands such as Hongyan, OPP, Rex and Jinli have become more and more prominent in the field of intelligent lighting (home). For example, two powerful brands under Jinli, Manco and Sok, have been involved in the field of intelligent lighting. In 2012, Manco entered the LED lighting industry on a large scale, and continued the tradition of "the model of electrical value" the next year, putting forward the slogan of "replacing the pioneer", through technological innovation, it continued to improve quality, reduce costs, and serve the society

industry veterans said that intelligent lighting is gradually maturing, which is mainly reflected in two aspects: 1. Cross border cooperation, intelligent lighting technology is maturing, and there are more possibilities in the intelligent field; 2. The majority of LED lighting dealers began to pay attention to smart lighting (home), and even gradually tried to transform and upgrade, hoping to make profits through smart lighting

first of all, at the level of intelligent lighting enterprises, the majority of enterprises are actively transforming to intelligent lighting (home). In 2015, the State Council issued made in China 2025, which clearly pointed out the need to coordinate the layout and promote the R & D and industrialization of intelligent lighting appliances and other products, indicating that intelligent lighting (home) will usher in a "blue ocean"

in 2017, "Internet +" also quickly became a tool for the transformation and upgrading of the LED lighting and electrical industry. At the same time, under the huge market potential, cross-border giants such as Huawei, Haier, Midea, Xiaomi and so on entered the field of intelligent lighting (home), and attracted a lot of capital and innovative technology. Intelligent lighting (home) quickly matured

in addition, in the LED lighting industry, traditional giant enterprises such as Hongyan, OPP, Rex, Sanxiong aurora and Jinli actively layout the intelligent lighting (home) industry. These enterprises, based on the original advantages of LED lighting electricians, pay more attention to the research and development of intelligent lighting technology, and now they are at the forefront of the development of intelligent lighting (home)

secondly, at the level of terminal sales market, dealers began to recognize the development prospect of intelligent lighting and tried to transform and upgrade. According to the national smart lighting (home) market research data of big lighting, more than 67% of LED lighting electrician dealers began to consider acting as agents and selling smart lighting (home) products, and expressed their willingness to further contact and understand the smart lighting (home) products of enterprises such as Hongyan appliance and opp lighting. Many LED lighting dealers have realized the importance of smart lighting (home), and even "urgent for enterprises", and hope that both manufacturers can work together to promote and popularize smart lighting products. For example, Sok has gradually combined smart home with its LED products and launched smart home series, such as bright moon series, elegant series, L9 Range Rover series, v2.0 series, v2.1 series, etc

in the national market research of intelligent lighting (home), Xue Hongdu, chairman of Jiangsu europai lighting appliances, said that he was willing to further contact intelligent lighting (home) products, but at present, due to immature technology, intelligent lighting products are still difficult to sell well. Guzhihuan, chairman of Jiangsu leting lighting, said that at present, the acceptance of intelligent lighting (home) market is not high, and enterprises should fundamentally popularize knowledge. Caojin, general manager of Siemens electric appliances in Yancheng, Jiangsu Province, believes that at present, enterprises do not pay much attention to intelligent lighting (home samples are separated from home). Intelligent lighting (home) may be liked by consumers in the future, but at present, consumers' acceptance is not high, and there are still many problems that need media and enterprises to help popularize

intelligent lighting (4) defects or damage caused by incorrect testing, operation, maintenance, installation, modification or adjustment; The home) industry may have gradually entered the "fast lane of development", which is led by many lighting and electrical giant enterprises in China. In the future, both enterprises and dealers will have more development opportunities and space in the field of intelligent lighting (home)