With the advent of intelligent lighting 2.0, how should led enterprises layout
"Philips hue is the era of intelligent lighting 1.5, and the era of intelligent lighting 2.0 opened by tuning technology is like the process from wired to wireless, which is a complete experience and mature ecosystem. Products in the era of intelligent lighting 2.0 are truly upgraded products for consumption. While following people's habits, they should be smart and convenient." Huang Xiaojun, founder and CEO of Diao technology, said in an interview with the China economic times
public data shows that by 2020, intelligent lighting will account for 20% of the global lighting market, which is expected to exceed 100 billion, and intelligent lighting will become a new blue ocean in the future market
intelligent lighting is the blue ocean market
"with the advent of the LED era, from the perspective of energy conservation, digital application and consumption upgrading experience, intelligent lighting has great development opportunities." Huang Xiaojun said
according to the "analysis report of China's intelligent lighting industry" issued by the prospective industry research institute, the market size of the domestic intelligent lighting industry was about 12.4 billion yuan in 2016, an increase of 23% year-on-year. Smart LED will complete the iteration of the traditional lighting market, so it is a must for the future
in 2014, Huang Xiaojun established the adjustment technology focusing on intelligent lighting and central control system, and officially entered the field of intelligent lighting. "In fact, I did market research before I founded Diao technology. LED digital application must be an industry with rapid development in the next decade."
in Huang Xiaojun's view, IOT is an industry with promising development in the future, and intelligent LED contains huge market potential. On the one hand, the general trend of policy is good, on the other hand, the "thinking" of the lighting industry is relatively slow, and the lighting giants have not really entered this market
"At present, in China's market with an annual output value of more than 200 billion yuan, there is no famous lighting brand, which is an opportunity for start-ups. In addition, although the world's more famous lighting companies are layout digital applications, layout smart city lighting, such as landscape, buildings, etc., they do not focus on the field of home scenes, and the real big market in the lighting field is the home market. Moreover, intelligent lighting equipment BeiDuo exists in the form of a single product, lacking a systematic solution. " Huang Xiaojun said
why is intelligent lighting not popular at present? Huang Xiaojun believes that, first, he does not know about smart LED products, and his market awareness is low. Second, the products on the market at present cannot provide a simple and intelligent way to control light to meet people's needs. Most of the lamps are not only single color and non adjustable, but also intelligent but not convenient. A small number of intelligent lighting systems are expensive
"our original intention is to solve the market pain points of the lighting industry. We took the lead in proposing that the water evaporation system level should be replaced first to check whether the circuit board is damp or greasy intelligent lighting solution." Huang Xiaojun said that he hopes to break through the barriers between electric lights and intelligent control and propose an easy-to-use and cost-effective intelligent lighting system
focus on home lighting scenarios
"our main business now is intelligent home lighting, which will be extended to other fields after we do it well." Huang Xiaojun told us that we pay more attention to the innovation of market products and the needs of customers
Huang Xiaojun is very optimistic about the development prospect of smart home. "The future development of smart home depends on two aspects. One is that smart home should provide value for customers. Customers are willing to use it, and more and more people use it. The other is that smart home entrance is actually diversified, and smart home lighting can also become an entrance, but the ultimate goal is to make life simple and practical."
Huang Xiaojun told, "intelligent lighting devices can enter thousands of households without obstacles, and have the advantages of wide distribution, large number of nodes involved and high frequency of use in the space."
however, at present, the key application markets of intelligent lighting are concentrated in the public lighting field represented by street lamps and some commercial lighting fields. The application of household lighting is still very limited, but it is also accelerating to enter thousands of households
"we are cooperating with Evergrande real estate, CCCC real estate, Zhongliang real estate and other real estate enterprises to seek opportunities for brand exposure, which is also the best opportunity to show the brand." Huang Xiaojun said
in fact, lighting is only a part of intelligent lighting, and more importantly, intelligent control platform
Huang Xiaojun said, "at present, most intelligent lighting products in the market are still at the entry-level level. A truly complete intelligent lighting solution can only be an overall solution integrating software and hardware; and this solution should meet the characteristics of multiple lamps, light sources and switch combinations at the same time, the control system needs a scale group, and the lighting equipment in the whole space can be centrally controlled."
it is understood that Diao technology is a company with integrated software and hardware, and is also equipped with corresponding protection installation and equipment control installation systems. The current intelligent lighting products are composed of super switches, super lights, wireless small switches and apps. It adopts the wireless communication protocol of ZigBee + WiFi, which can be dynamically grouped, and supports the control of up to 2000 lights at the same time. Super lights in this mode reshape the interaction between people and lights through the concept of "simple intelligence", so that users can interact with lights, and at the same time, lights and lights can communicate with each other
"we aim at the market segment of home situational lighting and hope to increase the market share of tuning technology, that is, this kind of material will accumulate our user volume under the action of light, and take the top place in the field of home situational lighting in China in the next year, and complete the marketing plan in 2019." This is the development plan set by Huang Xiaojun for adjusting science and technology
attention should be paid to brand building
"at present, in the field of lighting, due to the relatively traditional industry and insufficient innovation, the brand awareness is relatively low, but with the rise of the new domestic goods movement, the brand awareness and brand ability of the industry are constantly enhanced, and the emergence of brands also needs a gradual process." Huang Xiaojun believes that brands in the lighting industry need the participation of innovative companies
in Huang Xiaojun's view, the brand contains two aspects: one is popularity, the other is reputation. The core of brand building is based on the low price and high quality of products, which must be a lasting and steady thing
in the face of the huge market, international manufacturers have entered the field of intelligent lighting. Compared with international well-known lighting enterprises Philips, Ge, OSRAM and so on, many domestic brands still have a big gap and lack of brand concept
in this regard, Huang Xiaojun believes that the entry of many enterprises into intelligent lighting shows that the industry has great development space and great market potential. In China, building low-cost and durable products is the core strategy of the brand
at present, tuning technology has launched 14 light sources, including downlight, spotlight, bamboo bubble lamp, bulb lamp, wall washing lamp, soft light strip, etc., in addition to independent physical switches
Huang Xiaojun said that in terms of light sources, the primary intelligent lighting products are only color light panels and white light panels, while Philips only has bulbs, spotlights, soft light strips and ceiling lamps. The categories of adjustment technology are rich and include complete control modules, and it provides system level intelligent lighting solutions