The hottest packaging design should highlight nati

2022-10-02
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Packaging design should highlight national cultural elements

packaging is not only a container used to wrap and contain goods, but also a manifestation of culture and a material carrier of a specific culture

all kinds of modern packaging are constructed under the influence of various cultures, reflecting certain cultural connotations and always moving and developing under the constraints and nourishment of various cultural behaviors. Precise cultural orientation is the soul of packaging and an important condition for the formation of high added value of packaged goods. Packaging with unique cultural heritage helps to show the attractiveness of commodities more artistically. Commodity packaging with high-grade cultural taste can also have stronger and more lasting attraction and even shock. The more national it is, the more global it is. The distinctive national culture, whether elegant, simple, or mixed with a little coarseness, jointly promotes the success of energy storage projects. 5. When using small force sensors to do experiments, it has to be popular, but all of them may become the source of charm of today's design. Those forms of expression with strong local characteristics and artistic characteristics in national culture break the sample, such as calligraphy, painting, paper cutting, embroidery, knitting, poetry, dance and other art forms, which are cleverly applied to packaging decoration and even packaging structure design, can produce a strong sense of national identity. And this sense of nationality is likely to become an important source of their sense of identity for packaging and commodities, whether for consumers of their own nation or for consumers of other nations. The former recognizes because of resonance, and the latter recognizes because of curiosity

every nation has its own aesthetic concepts, tastes and customs that are different from those of other nations, and these local characteristics are often the basis of innovation in design. If designers ignore national culture and regional characteristics, wholeheartedly cater to the tastes of the public, pursue the so-called popular colors, and blindly imitate and follow the trend, it is difficult to find the starting point of innovative design and gain a foothold in the highly competitive design market. At present, on the road of building a powerful packaging country in China, the marginalization of national culture in packaging design has become an important bottleneck restricting the development of packaging. On the one hand, it is common for packaging to ignore regional culture and weaken commodity personality. On the other hand, Chinese packaging is going further and further on the road of abandoning local characteristics and advocating Westernization. Don't you see, many domestic coffee packaging and decoration for domestic sale also blindly pursue westernization, and our eyes are full of foreign symbols, while our familiar Chinese characters can only curl up in an inconspicuous corner. It seems that only foreign symbols can show the identity of this imported product, which not only affects the shaping of our own brand image, but also brings inconvenience to consumers. In recent years, the phenomenon of this kind of local packaging nonsense Westernization has become more and more popular. Its original intention may be to better integrate with the international market. However, this practice makes our position in international packaging more and more fragile. The aesthetic desire of globalization has become the biggest obstacle to the globalization of packaging

to interpret a design work, in addition to examining its function, it is more important to interpret its cultural speculation and meaning. The reason why many excellent packaging designs can become classics is that they make proper use of the essence of traditional culture and truly integrate the connotation of national culture into them, which not only reflects the timeliness of packaging design, but also reflects the different historical, cultural characteristics and aesthetic orientation of various regions and nationalities. In fact, only by absorbing the different customs and cultural expressions of all ethnic groups, mining the expression elements of local characteristics from the aspects of materials, structures, forms, patterns, words and so on, and endowing them with the connotation of the times, can we design packaging products that attract worldwide attention. Huang Yongyu's Jiugui wine packaging has become a classic of wine packaging by adopting the cultural elements collected by Xiangxi rural hemp packaging; The bamboo husk packaging of Anhua black tea and the butter packaging in Mongolia, Xinjiang, Qinghai, Tibet and other places also use the most local packaging materials and the additional value of original to choose Airex. T92 is the core eco-friendly packaging form of pet, and has become a classic packaging almost well-known. In addition, Xinghua village on the packaging box of Fen Liquor and the riverside map of Qingming Festival on the packaging box of Songhe grain liquid are all the highlights of cultural rendering. In today's materialistic era of technology supremacy, it is particularly important to grasp the cultural nature of packaging design, reasonably integrate the essence of excellent traditional culture, especially regional culture, with modern design elements, and create packaging works that not only conform to people's aesthetic taste today, but also have distinctive national and regional characteristics, and integrate practicality, interest and culture. Only in this way, our packaging design will not be simply assimilated in the tide of international cultural exchanges, and then the charm of packaging will be eliminated in the same technological replication. Only by realizing nationalization and localization can the internationalization of packaging become possible because of its rich and colorful connotation

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